Virgin Money

Sector: Retail & SME Banking

Capability: SME Data & Analytics

Service: Propensity Modelling

Situation: The Head of Products and Lending asked Laeceum to help identify high propensity switchers as part of its participation into the RBS Incentivised Switching Scheme. The team developed a proprietary algorithm comprising 10 individual factors which were then flexed to suit the profile of a defined target customer persona that was pieced together using internal data and an outside-in view provided by the Laeceum team.


Impact: Following intensive development and testing, the algorithm was deployed at periodic intervals within the UK SME universe. The results were shared with the client by way of a secure file transfer protocol. A constant feedback and iteration loop would ensure that the algorithm received the necessary modifications to maintain efficacy.

Clients

Shawbrook Bank

The Head of Enterprise Strategy and Head of Marketing wanted to enrich the origination team’s understanding of a potential borrower.

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Justtip

The Co-Founders originally sought help to raise pre series A capital to fund growth following a successful first year of operation.

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Thincats

The CEO wanted to establish whether there was a market for a by-product of their core lending analysis and if so, how that opportunity could be commercially exploited.

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Laeceum Life

Cambridge in London

On 23 April 2024, Founder and Managing Director of Laeceum Ravi Chauhan and part-time Analyst Emma Ford were invited to attend the inaugural ‘Cambridge in London.’ The event focused on entrepreneurship and innovation within the biotech cybersecurity, waste resources and software sectors.

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Inaugural careers fair at Imperial College London

On 22 February 2024, Founder and Managing Director of Laeceum Ravi Chauhan, part-time Analyst Emma Ford and friend of the firm Anjalika Bardalai, spent a few hours meeting a host of lively and curious students during the general spring term careers fair on a very wet Thursday evening.

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Ellie is a part-time Analyst at Laeceum and is currently a third-year undergraduate in Human, Social and Political Sciences at the University of Cambridge. 

Ellie has a keen interest in corporate development and plays a lead role in building out Laeceum’s Advisory capability and university outreach and third sector engagement efforts.

Ellie has prior experience as a Consultant at DeHavilland and attended Harvard’s Model United Nations programme.