Sector: Non-Bank SME Lending
Service: Corporate Development
Situation: The CEO of the business sought to establish whether an analytical by-product of a key element of the lending decision making process had market value. And if it had market value, whether it could form the basis of a commercial partnership to help drive additional brand awareness and reciprocity into the business.
Impact: The Laeceum team undertook soft market sounding to validate the hypothesis before developing and executing a three stage competitive process. This culminated in a preferred bidder being selected from a pool of over 10 professional services firms including a big 4 and top 10 accounting firms. Laeceum negotiated on behalf of ThinCats to structure and execute a 12 month partnership agreement.