Shawbrook Bank

Sector: SME Banking

Capability: SME Data & Analytics

Service: Peer Benchmarking

Situation: The Head of Enterprise Strategy and Head of Marketing were tasked to examine novel data-led ways to help build a more holistic view on potential borrowers with reference to a relevant peer group. This was to support the initial due diligence effort which relied largely on historic financial information.

Impact: Laeceum developed and rolled out an on-demand peer analysis service anchored around a detailed pdf report that comprised a wide and detailed range of information including financial data, growth and distress indicators, recent news and market sentiment, and, uniquely, a spoke peer analysis section that compared the target company to its peers based on a number of performance, efficiency, leverage, profitability and operational measures. This report was used to help build a broader understanding of a potential borrower by considering it alongside a peer group that was chosen based on SIC code, region and a number of other financial criteria



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Ellie is a part-time Analyst at Laeceum and is currently a third-year undergraduate in Human, Social and Political Sciences at the University of Cambridge. 

Ellie has a keen interest in corporate development and plays a lead role in building out Laeceum’s Advisory capability and university outreach and third sector engagement efforts.

Ellie has prior experience as a Consultant at DeHavilland and attended Harvard’s Model United Nations programme.