Sector: Professional Services
Capability: SME Data & Analytics & Strategy
Service: Propensity Modelling & Strategic R&A
Situation: The Managing Director of Marketing, Business and Development and Communications sought to build a market leading data asset that would help provide a forward view on companies that were at risk of facing elevated levels of distress and companies that had the potential to be future growth champions.
Impact: Working in parallel with the client team and a range of external data vendors, the Laeceum team have supported the client to develop and exploit a number of propensity models that in turn have powered a national thought leadership campaign that has received media attention from national broadsheets and led to a joint event with The City UK.